The Effect of Emotional Intelligence and Stress Management on Impulsive Buying Behavior among Management Study Program Students at Tadulako University

Abstract

This study aims to examine the influence of Emotional Intelligence and Stress Management on Impulsive Buying Behavior among Management Study Program Students at Tadulako University. A quantitative approach with purposive sampling was employed, and data were collected through a Likert-scale questionnaire distributed to active students. Emotional Intelligence comprises self-management, social awareness, relationship management, and self-awareness, whereas Stress Management comprises problem-focused coping, emotion-focused coping, and maladaptive coping. Impulsive Buying Behavior is measured through cognitive and affective aspects. Data were analyzed using multiple regression to assess the effects of Emotional Intelligence and Stress Management on Impulsive Buying Behavior.