Optimizing the Performance of MSMEs in South Ambesia Village Through the Implementation of a Renewable Energy-Based Fish Capture and Marketing Information System (SITANPAS)

Abstract

This study aims to analyze whether the implementation of the Fishermen's Fish Capture and Marketing Information System (SITANPAS) based on renewable energy can increase the satisfaction of MSME fishermen in South Ambesia Village. The approach used is quantitative with the PLS-SEM method using WarpPLS software. Data were obtained from active SITANPAS user fishermen through a 1–5 Likert scale questionnaire using purposive sampling. The results show that the implementation of SITANPAS has a positive and significant effect on user satisfaction, with a coefficient of 0.82 (p < 0.01), where 67% of user satisfaction variation can be explained by the implementation of SITANPAS. All data validity tests showed excellent results, indicating that the research model is reliable. These findings indicate that investment in information technology tailored to the needs of local communities contributes significantly to increasing satisfaction and empowering fisheries MSMEs in coastal areas of Indonesia.