Blue Economy as a New Direction for Marine Tourism Development to Achieve Sustainable Development Goals at Tanjung Karang Beach

Abstract

This study aims to analyze the application of the Blue Economy concept in the development of marine tourism at Tanjung Karang Beach, Donggala Regency, and to assess how this implementation contributes to achieving the Sustainable Development Goals (SDGs). This study employs a descriptive qualitative approach, collecting data through observation, interviews, and documentation. Research informants included local government officials, tourists, and communities engaged in economic activities within the tourist area. The results show that the local government has begun to integrate Blue Economy principles through various programs, such as marine environmental education, strengthening coastal ecotourism, and monitoring marine tourism activities, to maintain the sustainability of the marine ecosystem. However, public and visitor understanding of the Blue Economy remains limited, although sustainable practices, such as preserving beach cleanliness and avoiding damage to the marine ecosystem, have been naturally adopted. Tourism development at Tanjung Karang Beach has been shown to have a significant economic impact, evidenced by increased business opportunities and community income. However, the community hopes for more intensive training and outreach regarding sustainable tourism management. Overall, the implementation of the Blue Economy at Tanjung Karang Beach has the potential to support the achievement of the Sustainable Development Goals. Collaboration among government, community, business, and tourism stakeholders is essential to achieving sustainable marine tourism development.